Online bakery vs Traditional Bakery

You don’t need us to tell you that cakes are incredibly popular, so there is considerable competition among businesses operating in the baked goods sector. The majority of bakeries are concentrated in the Klang Valley, as well as the states of Melaka and Johor. This category includes conventional stand-alone bakeries that promote their freshly baked delicacies in-store.

The Malaysian market has experienced a surge in baked goods due to the items being consumed during breakfast, tea breaks, or even for lunch in place of rice and noodles. In general, the growth in bakery product consumption in Malaysia corresponds to the growing prosperity of the people. However, the growing demand for bread is the result of a number of other circumstances. The most essential thing to remember is that bread and rice are both high in carbohydrate and protein content.

But which bakery to choose from when looking for a cake? An online bakery where everyone shows positive reviews or the traditional one that your mum always go to? Here is our comparison between online bakery and traditional bakery.

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Benefits of Online Bakery

1. Customization

The online bakery gives more variety of cakes and choices. In Sweetsert House, you may be able to personalise your own design. Customized cake not only brightens the party atmosphere as it is special, but it also allows you to be immersed in the beauty of the design while also demonstrating how important the occasion is to your lover. In fact, 80% of our customers have chosen customization as the reason they choose us, an online bakery. You may select the flavours of the cake, filling, and icing in addition to the design. Another benefit of having a customized cake is that you may choose the cake size from bento to 9 inches.

“I like Sweetsert’s customized cake because they can always fulfil my requirement and feed my taste bud.”

“I could customise what design I like, looks way better than traditional butter cake.”

“Personalised product is more special”

2. Convenient

It takes a huge amount of effort and time to go from bakery to bakery. Imagine if you do not need to travel to the bakery, you may utilise the time and effort saved to create a more extensive party for your loved one. In fact, if you decide to buy a cake online, you may browse among hundreds of options in less than a half-hour and select the finest one. This will save you a significant amount of time and energy. Here are what our customers said:

“Online communication is easier than face-2-face communication”

“It takes time and transportation to travel to a physical bakery, so it is a bit inconvenient.”

3. Send it everywhere

Even though you wish to be with your loved one on their special day, it is not always possible, especially during the pandemic lockdown. You simply aren't able to be around them at their special moment for any reason. This does not exclude you from sending them a cake. Instead, you may buy and deliver cakes directly to the house of a loved one. Receiving a cake from you, even if you are not even in-state, will put a smile on their face and surprise them. And each mouthful of cake will remind them of what a great friend you are, and they will be thankful to have someone like you in their lives. We use third party, Grab Express to deliver our cakes.

Benefits of Traditional bakery

1. Physical visual and smell

Everyone like the scent and taste of warm fresh bread, we enjoy seeing cakes in a display cabinet, and we will swarm in the store if a bakery offers beautiful quality items every day. The cake is a dessert that features heavily in childhood, which is “why it is one of those smells that evokes strong memories, particularly of family, childhood and comfort. Whenever you are craving for a cake, you can simply walk-in to a bakery without any hesitation, and getting what you want is the most happiness thing in the world.

2. Increase exposure

A traditional ‘brick and mortar cake shop can take advantage of passing trade, capturing the attention of customers with an attractive façade and brand identity. While this does incur much higher overheads, it also makes it far easier to reach new customers and begin building a reputation for excellence. There’s nothing more enticing than a well-stocked and beautifully arranged cake shop. I actually never heard of any online bakery until my friend recommended me.

3. Fast and to-go

Bakery stores that are placed in the neighbourhood are convenient for local customers as they are a natural destination point for everyone. If someone requires a birthday cake immediately, then a trip to the nearest bakery down the street makes more sense. “When I crave a cake, I can just walk in a bakery and buy it. While online bakeries can only preorder.” It is fast and convenient when compared with preorder which you have to wait a few days to arrive.

In conclusion, both online and offline bakery has their flaws, it is best if a bakery have both options to provide service for different types of customers such as Gen Z and the elderly. Both these revenue streams help to maintain a regular, stable income from B2B and B2C orders. If you would like to order cake from us, feel free to click the link below.

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